Beauty and health retail chain Walgreens is meeting customer demand for an omnichannel shopping experience. That includes the more than 35 million pickup orders and one-hour deliveries from its store locations in 2022.
Lindsay Mikos, senior director, retail omnichannel, Walgreens told Digital Commerce 360 that digital orders drive incremental value for the retailer.
“We’re able to engage with them more often [online] and give them more relevant offers,” she said.
Walgreens Boots Alliance Inc. reported U.S. retail digital sales were up 19% in the second quarter 2023, ended May 31, on top of a 25% gain in 2022.
Walgreens digital sales
When compared with Digital Commerce 360’s Top 1000 retailers in the category, Walgreens 2022 web sales growth reached 35.0% compared with 2022. The only retailer to outpace this was Rite Aid, which increased web sales by 65% in 2022.
Other retail chains in the top five include:
- Ulta Beauty
- Bath & Body Works Inc.
- CVS Caremark Corp.
Key takeaways
- In 2022, Walgreens completed 35 million pickup orders and one-hour deliveries from its stores.
- 21.1%: Walgreens’ 2022 share of 2022 digital sales in the Top 1000.
- Walgreens is in the Top 1000 fastest growers in the health/beauty category.
- 52.7%: Walgreens’ share of 2022 web sales in the Top 1000 health/beauty retail chains
The median average ticket for the 56 ecommerce retailers in the Digital Commerce 360 Top 1000 in the health/beauty category hit $93 in 2022, a rise of more than 12% from the $83 recorded in 2021.
However, much of that rise can be explained by inflation, which stood at 6.5% year-over-year in December 2022.
Walgreens Boots Alliance Inc. ranks No. 19 in the Top 1000. The database is Digital Commerce 360’s ranking of the largest North American online retailers.
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