Digital Commerce 360 and Bizrate Insights surveyed 1,003 online shoppers in June 2023 to learn more about their buying tendencies within the specialty retailers category of the Top 1000.

The Top 1000 is Digital Commerce 360’s ranking of the largest online retailers in North America based on their web sales. Within the Top 1000, the specialty category of retailers includes merchants selling:

• Baby gear
• Books
• Custom merchandise
• Educational products
• Luggage
• Medical supplies
• Party supplies and costumes
• Pet-care items
• Smoking and vaping products

The specialty category also includes miscellaneous retailers that don’t fit cleanly into other categories.