Digital Commerce 360 surveyed 97 online retail marketers in May 2023 about their digital marketing strategies including budget, tactics used, effectiveness and up-and-coming strategies.

Retailers surveyed were from multiple merchandising categories, including apparel/accessories, health/beauty, hardware and more. Retailers ranged from small businesses with annual revenue less than $1 million to companies with annual revenue more than $100 million.

This article is featured in the Digital Commerce 360 July 2023 Strategy Insights. For more stories related marketing, download the report.