Bloomreach Inc. is hitting the ecommerce market with updated applications for faster product search and product grouping.

The suite of applications known as Bloomreach Discovery include new capabilities for:

• Better and faster group merchandising
• SKU searchability
• Facet enhancements

Bloomreach develops marketing automation, product discovery, and content management systems for B2B sellers and retailers.

As B2B buyers are becoming increasingly digital-first customers they are looking for better, faster, and more efficient ways to purchase complex products, or groups of products, online.

Bloomreach Discovery hits the B2B ecommerce market

The objective for Bloomreach Discovery is giving users faster ways to find exactly what they are looking for, says Bloomreach Discovery general manager and head of product Jordan Roper.

“For these businesses, discoverability is key,” he says. “That’s why we’re focused on enhancements to help our B2B merchandisers optimize the site experience and deliver exactly what buyers are looking for — as quickly and easily as possible.”

The new applications available under Bloomreach Discovery include tools such as group merchandising. It lets users find and purchase groups of products based on any attribute, such as:

• Manufacturer series
• Finish
• Specification met

Discovery also includes SKU searchability. It allows users to select product variants such as finishes, sizes, and dimensions. Also, it allows them to search a large product catalog for items with these specific metrics.

Another new application, facet enhancements, gives buyers the ability to rank, reorder, and customize the display of number-facets, which sorts numbers by their range from smallest to biggest.

Bloomreach says it has more than 850 customers in industries including, among others:

• Beauty and fashion
• Food and beverage
• Distribution and manufacturing
• Travel and hospitality

Ongoing new product development has been accelerating in part at least from the amount of new funding Bloomreach has received in recent years. In the past 30 months, Bloomreach received $325 million in new funding from Goldman Sachs Asset Management, Bain Capital Ventures, and Sixth Street Growth.

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