Family-owned Southern Glazer’s Wine & Spirits is out to gain market share by enhancing its collaboration with buyers and trading partners through digital and offline channels.

It took a significant step in that direction yesterday in announcing several appointments to key positions including vice presidents in ecommerce and omnichannel development, customer and supplier relations, and national retail sales.

“These teams continue to evolve under the National Accounts umbrella, enabling Southern Glazer’s to remain the strategic thought partner to grow these categories and gain market share,” Southern Glazer’s said in statement.

Southern Glazer omnichannel development

Robyne Eldridge, vice president, omnichannel development, Southern Glazer’s Wine & Spirits

Robyne Eldridge is the new vice president for omnichannel development. In addition, she will continue to lead digital B2C operations, development of ecommerce business priorities, and supplier integration.

Included among her duties is leading “B2C deliverables for digital-first eCommerce Business Priorities development,” the company says, adding: “The B2C Omnichannel team creates targeted goals to grow ecommerce sales and share for our suppliers. Digital allows us to support suppliers’ brick-and-mortar program priorities and also amplify support with digital-only opportunities.”

“Robyne oversees a team of B2C omnichannel ecommerce sales directors that work closely with our national accounts teams to find ways to grow sales and share for our suppliers at our most ecommerce enabled national accounts,” a spokeswoman says. “Robyne also oversees a new digital Center of Excellence to provide digital insights in this fast-evolving space and also support the integration of omnichannel capabilities throughout the 100+ person national accounts organization.”

Eldridge joined Southern Glazer’s in December 2019 and most recently served as vice president, B2C ecommerce for national and regional accounts.

Eldridge will report to Chris Williams, executive vice president of national accounts.

Reporting to Eldridge will be:

• Sam Raia, senior director, omnichannel development;
• DarShanna Smith, senior director, Amazon sales;
• Sarah Twitchell, director, liquor channel;
• Brennan Duke, director, mass market, club and drug channels;
• Jennifer Bailein, director, grocery sales.

Customer and trade development

Ryan Saas has been promoted to vice president of customer and trade development for national retail sales and on-premise sales. In his new role, he will drive supplier relations and manage Southern Glazer’s NRS business with support from customer development category experts. Saas will report to Williams.

National retail sales

JR Allen has been promoted to vice president, NRS Commercial Operations. He will work on demand forecasting, inventory and execution.

Nicolle Nottingham has been appointed senior director of GoBrands. She will work on strengthening and fostering national strategy with national retail sales suppliers.

Allen and Nottingham will report to Scott Moore, senior vice president of national accounts off-premise.

Center of Excellence

Adam Byrne has been appointed vice president, customer planning and development for Southern Glazer’s Center of Excellence. His duties will include focusing on the COE’s Elevate program, which recommends branded merchandise to customers. He will report to Williams.

In July, Southern Glazer’s hired ecommerce veteran Alan Wizemann as its chief digital officer. In prior roles, he worked in digital operations for Munchkin Inc., Target.com and Lululemon Athletic.

Southern Glazer’s racked up $3 billion in digital sales last year on its B2B ecommerce platform SGProof.com.

Paul Demery is a Digital Commerce 360 contributing editor covering B2B digital commerce technology and strategy. [email protected].

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