Walmart Inc. announced it will hold a holiday sales event on October 9 through 12. Walmart Deal — Holiday Kickoff will coincide with Amazon.com Inc.’s Big Deal Days, taking place October 10-11.

The Walmart sales event will begin at 7 p.m. on Monday, October 9 with deals on electronics, home, apparel, toys and other products, the retailer says.

Both retailers are major players in the U.S. ecommerce landscape.

Amazon is No. 1 in the Top 1000. The database is Digital Commerce 360’s ranking of the largest North American online retailers. Walmart ranks No. 2. Amazon also ranks No. 3 in the Online Marketplaces database, which ranks the 100 largest global marketplaces. Walmart is No. 9 in that database.

What to expect this year from Walmart during Amazon’s Big Deal Days

Walmart is promoting the sale as a time to start shopping for holiday purchases. Customers should expect “hyper-personalized content and a curated shopping experience” the retailer said in a press release. Unlike Walmart+ Week in July, this sale is not limited to Walmart+ members, and anyone can shop the deals.

Walmart highlighted some deals that will be included in the sale, including the Apple Watch SE, Mega Barbie The Movie Dreamhouse and various Keurig models. Consumers can also consult the deals coming soon page on Walmart.com.

Holiday Kickoff purchases can be ordered with curbside pickup, same-day delivery, two-day shipping or late-night express delivery, Walmart says.

Walmart has a history of competing with Prime Day

Walmart previously held sales events that overlapped with major Amazon Prime sales. In July, the first Walmart+ Week coincided with Amazon Prime Day in July. Both retailers held online sales across different categories of merchandise. Walmart sat out the event in July 2022, however.

2022 was the first year Amazon held a second Prime sales event in October, called the “Early Access Sale.” Walmart didn’t hold a full competing event last fall. The retailer highlighted “flash deals” on its website at the time, and promoted Halloween sales, Digital Commerce 360 previously reported.

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