Global Industrial Co., a $1 billion-plus industrial and commercial products distributor, is expanding its product and customer base by acquiring Indoff Inc., a national distributor that generated “about $180 million” in 2022 revenue, Global Industrial announced today.

Global Industrial is paying “approximately $69.2 million in cash” to acquire St. Louis-based Indoff, Global Industrial said. Indoff will continue to operate under its own brand and leadership team as a wholly-owned subsidiary of Port Washington, New York-based Global Industrial.

Complementing a multichannel B2B strategy

Barry Litwin, CEO, Global Industrial Co.

Barry Litwin, CEO of Global Industrial, said Indoff will complement his company’s multichannel sales strategy. Global Industrial relies on ecommerce to process more than half of its sales transactions, and Indoff brings a network of more than 360 sales partners that “extends our one-to-one sales reach to new customers and markets,” Litwin says.

Litwin adds that Indoff’s product lines and customer base — ranging from material handling systems to office furniture and lighting systems for such customers as financial giant Wells Fargo and manufacturers Lockheed Martin and Johnson Controls — will also strengthen Global Industrial’s market position and support the broader use of the company’s B2B ecommerce platform.

Jim Malkus, CEO, Indoff

Global Industrial already sells over 1 million SKUs of maintenance, repair and operations (MRO) products. That includes its own private label products and equipment branded by Caterpillar that companies use to operate their facilities.

Jim Malkus, CEO of Indoff, says he expects Indoff to grow as a Global Industrial subsidiary

“As part of Global Industrial, we will be in a stronger position to drive the value we provide our customers and support the continued expansion of the business,” he says. Indoff caters to B2B and B2C industries including distribution, healthcare, finance, education, legal, engineering, manufacturing, hospitality, and government.

Global Industrial’s EnvisionB2B speakers

Klaus Werner, former chief marketing officer, Global Industrial Co.

Alex Tomey, chief merchandising officer, Global Industrial Co.

At the EnvisionB2B 2023 Conference & Exhibition in June in Chicago, Alex Tomey, Global Industrial’s chief merchandising officer, will speak on sustainability as a market differentiator. Klaus Werner, Global Industrial’s former chief marketing officer, will speak on customer loyalty strategies.

Sign up

Sign up for a complimentary subscription to Digital Commerce 360 B2B News, published 4x/week. It covers technology and business trends in the growing B2B ecommerce industry. Contact editor Paul Demery at [email protected] and follow him on Twitter @pdemery.

Follow us on LinkedIn and be the first to know when we publish Digital Commerce 360 B2B News content.