A B2B marketplace that restaurant chains, franchises, and other companies in the hospitality industry use to get manufacturer-direct deals, has raised new cash to expand.

And the source of the funding is from one of the investors that over time has become the biggest investor of B2B marketplaces: Bowery Capital.

ePallet secures funding from Bowery Capital

EPallet is a five-year old B2B marketplace based in Los Angeles. It has secured $4 million in new funds from Bowery Capital.

Bowery Capital conducts extensive market research on the B2B marketplace market. It currently has a stake in more than 40 internet, sales-as-a-subscription (SaaS) and B2B marketplace companies.

The money ePallet raised from Bowery will be used for ongoing technology development and user recruitment, says ePallet CEO Joe Gozzi.

“EPallet makes wholesale trade easier,” Gozzi said. “And we are excited to be at the forefront of digital transformation in the wholesale industry. This seed funding will allow us to further enhance our technology and expand our market presence, ultimately benefiting our valued customers.”

EPallet says it carries 10,000 products from food and beverage companies such as PepisoCo., General Mills, Conagra and Campbell’s. It carries products from over 800 total brands and more than 400 suppliers.

“EPallet’s marketplace fills a crucial gap in the wholesale supply chain that has historically seen limited investment in transformative technologies,” says Bowery Capital general partner Loren Straub.

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