Chewy Inc., the online pets supply web merchant that last year generated net sales of $7.14 billion selling to consumers is diversifying into more B2B ecommerce.

Chewy, which maintains an online inventory of more than 70,000 products encompassing more than 2,500 brands, has launched an ecommerce service and platform for veterinarians.

The new platform, known as Practice Hub, lets veterinarians set prices, create pre-approved prescriptions, and earn revenue when customers place an order in-clinic or purchase from them while shopping on Chewy.com.

“This new platform utilizes technology to bring veterinarians to the forefront of ecommerce,” says Chewy CEO Sumit Singh.

Practice Hub is Chewy’s latest move into the veterinarian market, which in the U.S. generates annual sales of more than $19 billion, according to Grandview Research.

In 2018, Chewy launched Chewy Pharmacy, a one-stop shop for pet prescriptions, and in October 2020? “Connect with a Vet,” a consumer telehealth service for veterinarian care.

With Practice Hub, veterinarians can use a prescription feature to approve medications and authorize special pet diet foods. Consumers place an online order with the veterinarian clinic via Chewy’s marketplace and Chewy processes, fulfills and ships all the orders.

“We are very excited to launch a marketplace for veterinarians directly on Chewy.com to help them grow clinic revenues and improve experience for pet parents,” Singh told analysts on the company’s second quarter earnings call earlier this month.

Chewy already has about 9,000 clinics using its prescription service, which services as a fulfillment and business development base for Practice Hub, Singh said. “We are offering veterinarians a complete ecommerce solution for their customers,” Singh old analysts. “Practice Hub leverages the benefits of our quick and reliable delivery, unparalleled customer care, and convenient autos hip subscription service.”

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