Oro Inc. received $13 million recently in strategic growth funding in January. Now, Oro is using some of the new money to beef up hiring for its sales, technology and customer support staff.

Oro develops open-source software technology designed to let software developers access its core software code to customize it. It provides open-source software for B2B ecommerce and CRM applications.

Oro goes on a hiring spree

Oro has named Sawyer Frank as its new head of sales. Previously, he headed the global sales team at Elastic Suite, where he designed a marketplace product that led to the company’s acquisition by publicly traded Emerald X Inc., Oro says.

Other Oro new hires include:

• Jourdin Lambright as Oro’s new partnerships manager. Jourdin joins Oro from BigCommerce, where she was a senior channel account manager.
• Oro has named John Parker as enterprise account executive. He previously worked at Elastic Suite and holds an MBA in marketing and a Master of Science in business analytics from Syracuse University.
• Cassidy Bryson joins Oro as customer success manager with previous roles at Akeneo and Accenture and expertise with client challenges with new software implementations. She has a long track record of assisting customers through their digital transformation journeys and identifying key metrics for overall platform success.
• Daniel Mester joins Oro as senior solutions engineer. Prior to Oro, he founded and sold a software-as-a-subscription (SaaS) company.

Oro’s clients include manufacturer Dunlop Protective Footwear, chemicals distributor Azelias, and industrial products distributor Lawson Products. The vendor says it has more than 40,000 technology installations across more than 100 countries.

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