Growing numbers of digital-first buyers want a better digital user experience, and they pretty much want it now. These buyer expectations for a better user experience are both an opportunity and a challenge.

For distributors that take only a minor or passing interest in B2B distributor ecommerce, the result will likely be less sales and shrinking market share.

B2B distributor ecommerce

B2B distributor ecommerce is a market that Digital Commerce 360 projects will grow 25% to $1.400 trillion in 2022. Growing numbers of digital-first buyers want a better digital user experience, and they pretty much want it now. These buyer expectations for a better user experience are both an opportunity and a challenge. Distribution companies are investing in digital commerce and have strategies in place to give customers faster and personal online experiences. Those optimized experiences make purchasing even complex business goods and services easier to research and buy. There is ample opportunity for those companies to reap some big sales and customer rewards.

The business market across all sectors of the United States economy is undergoing a digital transformation. And that transformation by organizations of all sizes is being driven by digital commerce, according to data and analysis contained in the 2022 B2B Distribution Report from Digital Commerce 360.

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