Following in the footsteps of the retail industry, headless commerce is the biggest buzzword across the B2B digital commerce market right now. In 2023, more headless commerce projects will kick off than ever before. Many B2B companies are asking themselves the question, “What the heck is headless commerce and should we design a headless tech stack for our business?”

In this webinar, we will answer that question with minimal buzzwords, while also shedding light on the following:

  • When headless commerce projects are really successful among B2B companies.
  • When headless commerce projects are a complete failure among B2B companies.
  • What the most common real-life B2B headless commerce architectures look like.
  • How to evaluate which architecture is right for your business to boost profit margins.

 

Sponsored by:

Speakers

Dave Leannah

Sr. VP IT Bradley Corp

Ron Flynn

Manager Web Systems/Integrations Bradley Corp

Jordan Jewell

Ecommerce Industry Analyst VTEX

Justin Racine

Director Commerce Strategy Perficient

Mark Brohan

Senior Vice President, B2B and Market Research Digital Commerce 360

Register for the Replay