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Lights, camera, conversion: How some retailers use videos to entice shoppers to buy
When a shopper lands on HomeDepot.com, the retailer only has a few seconds to grab their attention, says Michael Newsome, senior director, category experience and brand advocate at The Home Depot Inc. “If they don’t see what they want, or something doesn’t engage them, they’re going to move on to the next thing,” Newsome says. […]