Successful loyalty programs give consumers an incentive to spend more
Mary Meisenzahl
Chico’s FAS Inc. made major changes to its loyalty program in June 2022 for the first time since the 1990s. “The previous programs had significant limitations of what we would be able to do in the future,” senior vice president of marketing Leana Less says. After 30 years, the loyalty programs from Chico’s competitors had […]