ALL attendees will receive a 2023 Digital Commerce 360 research report — the 2023 Ecommerce in Manufacturing  & Distribution Report (a $399 value). Note, only retailers, consumer brands, manufacturers and distributors are eligible for the complimentary report and subject to approval.

Sponsored by:

The post Better, Faster, Easier Order Management Built for B2B appeared first on Digital Commerce 360.

The ultimate retail media strategy? Crafting a winning retail media formula for your business — then plugging it into other marketplaces as your reach grows. Find out more in our upcoming webinar with Vice President of Digital Marketing Strategy Link Walls.

In Build a Breakthrough Retail Media Strategy for the Holidays, Link will share specific scenarios in which brands struck the right balance in their retail media efforts. He’ll also discuss:

• Recent shifts in the landscape that you need to adjust for this holiday season
• How to increase your retail media efficiency and return on ad spend
• Recommendations for advertising on Amazon, eBay, Walmart and other retail media networks

Join us and gain best practices to make this your most successful holiday season yet.

Sponsored by:

The post Build a Breakthrough Retail Media Strategy for the Holidays appeared first on Digital Commerce 360.

To accomplish that requires understanding composable commerce, your multi-modal custom journeys, and when and where to use AI applications such as generative AI to drive the biggest impact.

Join us for this groundbreaking online seminar featuring thought leaders and ecommerce practitioners to break down the key to the “must-have” AI enhancements to accelerate your ecommerce business for 2024 and beyond, including:

• How to generate and use insights from vast amounts of unstructured data both internally and externally using generative AI.
• Strategies to enrich and enhance catalog and content throughout the customer journey using generative capabilities.
• How to enable more interactive conversational experiences and supercharge your offsite and onsite search.
• Learn how composability can be used to make your ecommerce operation more agile and future proof to take advantage of the latest technology available.
• Learn about how AI can be used to drive more productive and continuous personalization for customers as they traverse modalities across web, chat, phone, mobile apps across a single or multiple devices / channels.

Sponsored by:

The post “Must-Have” AI Enhancements To Accelerate Your Ecommerce Business For 2024 And Beyond appeared first on Digital Commerce 360.

Join us for an insightful conversation focused on the current Ecommerce landscape, navigating the hype, seizing genuine opportunities amidst the noise, and maximizing the tangible value of Generative AI. Discover how to achieve ROI by identifying and distinguishing between quick wins, distinctive use cases, and transformational initiatives. Don’t miss this opportunity to demystify the hype and harness the true power of AI in Ecommerce.

Sponsored By:

The post Salesforce Shopping Trends of Today & GenAI Customer Expectations of Tomorrow appeared first on Digital Commerce 360.

During this webinar, Shelby Britton of Cloudinary and Cade Cannon of Mecum will delve into how Mecum:

• Modernized its digital experience tech stack.
• Overhauled its digital image workflows to save 2,000 hours.
• Reduced Google Ad campaign launches to 1/100th of the previous time to market.
• Improved webpage load speed by 2x.
• Automated user-generated content (UGC) workflows allowing teams to operate with enhanced agility.

Mark your calendars for September 28th, and gear up to uncover the strategies and methodologies that propelled Mecum’s digital ascent. Seize this opportunity to gain insights and tools to elevate your brand’s digital visual experiences.

Sponsored by:

The post Pedal to the Pixel: Mecum’s Shift to Automated Image Workflows Improved Customer and Employee Experiences appeared first on Digital Commerce 360.

Sponsored by:

The post How to use AI to create customer-centric discovery experiences and drive sales appeared first on Digital Commerce 360.

Join us to discuss the results of Digital Commerce 360’s survey, “Optimizing the E-commerce Payment Experience,” where merchants said their customers abandon carts when they are asked to enter their credit card information at checkout.

Join Veronica Correa Janssen, Global Head at Elavon Labs, James Anderson, Managing Director at Paze, and Gretchen Salois, Managing Editor, Editorial Content at Digital Commerce 360 as they discuss:

• How merchants can reduce friction and eliminate steps during the checkout process.
• Research that indicates financial-institution-offered digital wallets provide security without adding more transaction fees for merchants.
• Why merchants benefit by providing customers with the payment options they want at checkout.
• Why consumers trust their banks more than other providers to offer a digital wallet.

Sponsored by:

The post Optimizing the e-commerce payment experience appeared first on Digital Commerce 360.

The alarming part is that a bad customer experience could be going on without setting off any alarms for you and your team. In organizations, different teams own different parts of the digital experience and while their small part may seem to be doing well according to quantitative data, it’s impossible to have a clear understanding of what the entire customer experience is really like from start to finish. 

This is why it’s vital for ecommerce teams to clearly understand how shoppers interact and experience their brand across all channels and touchpoints. Empowering your digital and ecommerce teams with human insight enables them to capture rich context on customer behaviors and needs, optimize digital touchpoints, and make decisions quickly with confidence. 

Join us on Aug 1st as Rima Campbell, VP Experience Research Partner and Sarah Stern, Lead UX Research Partner at UserTesting delve into how adopting a test early and often framework can boost conversions and lift sales with real insights from your target audience.

In this webinar, you will learn how to:

• Address cart abandonment head on by optimizing your  ecommerce experience
• Bring context-rich feedback from shoppers into each stage of the buyer’s journey
• Boost sales by discovering friction points through your customers’ eyes
• Scaling customer insights across the organization for maximum impact

Sponsored by:

The post Boost retail conversions: The art of the possible using human insight appeared first on Digital Commerce 360.

Led by an esteemed panel of industry leaders, this webinar will dive deep into this unique body of research, and provide insights on the following topics:

• The purchasing features that B2B buyers find most important
• Where B2B buyers prefer to purchase and why
• How B2B sellers can leverage generative AI and advanced analytics for hyper-personalized customer engagements on the buying journey
• How generative AI transforms mundane product data into compelling product titles, attributes and descriptions
• How advanced econometric and machine learning models can improve tactical pricing for B2B buyer personas

Sponsored by:

The post AI-powered buying journeys: A new frontier for Digital Commerce B2B personalization appeared first on Digital Commerce 360.

Connected commerce in B2B ecommerce is red hot and getting hotter. That’s because the technology and business strategy driving connected commerce is all focused on letting B2B buyers purchase what, when and how they want—and across multiple channels. But crucial to getting connected commerce right the first time and every time is having a technology strategy that gives buyers a truly helpful online purchasing experience. That is no small task.

Join us for an exclusive webinar chock-full of new research data and analysis that investigates the challenges and opportunities of building and expanding a successful connected commerce strategy.

Highlights include:

• Hear exclusive results analysis from a survey of more than 120 B2B organizations on their readiness plans for connected commerce.
• Gain perspective on the pivotal role e-procurement and punchout play in successfully implementing connected commerce.
• Learn how to overcome challenges for connected commerce and generate a true ROI.
• Learn best practices for doing connected commerce right each time, every time.

Sponsored by:

The post Get Connected Now – Any way you want it, just the way you need it appeared first on Digital Commerce 360.