Salsify Inc. reports strong growth in demand for its technology that helps brand manufacturers display accurate and engaging product content across multiple digital selling channels.

Its investors are backing up its growth strategy with $155 million in new venture capital announced today by Salsify and Warburg Pincus, which led the Series E funding round.

Salsify serves “some of the largest and most discerning global brands and retailers,” said Vishnu Menon, managing director, Warburg Pincus, in a prepared statement. “The company’s strong track record, paired with a talented leadership team has positioned it well for the increase in demand for digital shelf solutions.”

Nearing $200 million in funding

The latest funding—which follows the appointment earlier this month of former Salesforce.com Inc. executive Mike Milburn as Salsify’s president—brings Salsify’s total to date to $198.1 million, Salsify said.

In making the announcement today, Salsify notes that “out of the company’s 800 customers, 225 have more than $1 billion in revenue and 165 have global implementations of the platform.”

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