A couple years ago, when Dynasil Corp. posted a drop in first quarter sales, CEO Peter Sulick said he expected a new B2B e-commerce site for its Optometrics division to help boost the company’s finances.

Peter Sulick, CEO, Dynasil Corp.

Dynasil has since reported stronger growth, coinciding with an e-commerce strategy that has expanded to cover an online presence for four of its divisions. “We have relaunched our e-commerce site and have largely converted the Dynasil website to focus on e-commerce, as opposed to an investor portal,” Sulick said on recent conference call with stock analysts for the company’s fiscal year ended Sept. 30, 2018, according to a transcript from Seeking Alpha.

The company, a designer and manufacturer of optics and related products and equipment for homeland security, medical and industrial markets, has also expanded the number of products available online and improved its web design to make it easier to search among and purchase its high-tech products. “So now we have a different look and a much easier process to actually go in and find what you’re looking for and then ultimately check out,” Sulick said.

Expanding digital marketing

Among the ways e-commerce is helping drive sales is by making custom products from Dynasil’s Radiation Monitoring Device subsidiary available online, helping to raise RMD’s profile while also boosting sales. “We are now sharing a more comprehensive story of our very successful research subsidiary, RMD,” Sulick said.

Dynasil’s expanded and improved web presence also coincides with its increased activity on Facebook, LinkedIn and other social media sites, helping its digital marketing efforts, Sulick said.

For the fiscal year ended Sept. 30, 2018, Dynasil reported:

• Revenue of $40.68 million, up 9.1% from $37.28 million;
• Gross profit of $15.24 million, up 9.7% from $13.89 million, resulting in a gross profit margin of 37%, the same as a year earlier;
• Net income of $1.6 million, down 15.8% from $1.9 million a year earlier.

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