Rexel still has a long way to go to reach its digital sales goal. It wants 50% of sales to come from digital commerce in four short years.

But the company is coming up on nearly half of its digital sales goal. And in some regions, such as the U.S. and Canada, the distributor is running ecommerce at slightly under 30%. Rexel does about 43% of its sales in North America.

Rexel is a global distributor of electrical, heating, lighting and plumbing equipment. It also provides renewable energies and energy efficiency products and services.

Rexel sales in the first half of 2023

For the first six months of the years ended June 30, Paris-based Rexel, a newly minted sponsor of the famed Tour de France bike race, produced sales of 9.763 billion Euros ($US 10.730 billion). That’s an increase of 7.5% from sales of 9.082 billion Euros ($US 10.033 billion). Net income for the first two quarters of the year was 424.4 million Euros ($476.0 million). That compares with 459.8 million Euros ($506.4 million) in the first half of 2022.

In North America, Rexel posted total sales of 4.176 billion Euros ($US 4.599 billion). That’s up 11.7% from 3.750 billion Euros ($US 3.750 billion) in the prior year.

“We seized the robust industrial demand driven by production reshoring and oil and gas segment, offsetting negative trends in residential,” the company says.

Rexel digital sales

In the first half of the year, digital sales for Rexel totaled 27.5% of all sales. That compares with 24.5% in the first six months of 2022.

Based on these numbers, Digital Commerce 360 estimates digital sales for Rexel grew year over year to 1.148 billion Euros ($US 1.011 billion). That’s up 24.9% from 918.8 million Euros ($US 1.011 billion) in the first half of 2022.

In North America, Rexel digital sales represented 19.3% of sales vs. 16.9% in the period January through June 2022. Based on these numbers, Digital Commerce 360 projects that digital sales for Rexel grew year over year by 34.2%. That’s up to 850.6 million Euros ($942.8 million) from 633.8 million Euros ($698.1 million) in the first half of 2022.

“The share of digital in total sales is expected to double and reach 50% by 2027 versus 24% in 2021,” says Rexel CEO Guillaume Texier.

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