Consumer-Brand Manufacturers : Consumer brand manufacturers are merchants that produce their own products and sell direct to consumers online.

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Natori says user-generated videos resonate more with shoppers 

Gretchen Salois | Nov 7, 2023

The Latest in Consumer-Brand Manufacturers

As manufacturers go direct to B2B buyers, distributors must digitize to survive

Yoav Kutner | Nov 2, 2023 | Digital Commerce 360 | B2B

Retail blogs can deliver sales but only with a strategic plan

April Berthene | Nov 2, 2023 | Digital Commerce 360 | Retail

<img src="jpg/kristinaharrington_genalphatechnologies-headshot2-320x225.jpg" class="thumb img-responsive ">

<img src="jpg/kristinaharrington_genalphatechnologies-headshot2-320x225.jpg" class="thumb img-responsive ">

Why manufacturers can't ignore digital tools in 2024

Kristina Harrington | Oct 13, 2023 | Digital Commerce 360 | B2B

Nike Digital sales grow modestly in fiscal first quarter

Abbas Haleem | Sep 29, 2023 | Digital Commerce 360 | Retail

DNVB fitness accessories brand Bala launches in Target stores

April Berthene | Sep 26, 2023 | Digital Commerce 360 | Retail

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<img src="jpg/kristinaharrington_genalphatechnologies-headshot2-320x225.jpg" class="thumb img-responsive ">

<img src="jpg/kristinaharrington_genalphatechnologies-headshot2-320x225.jpg" class="thumb img-responsive ">

Manufacturers’ game plan: Crafting a strong business case for ecommerce

Kristina Harrington | Sep 25, 2023 | Digital Commerce 360 | B2B

Ghirardelli gets sweet on artificial intelligence

April Berthene | Sep 5, 2023 | Digital Commerce 360 | Retail

Generative AI in retail is too ‘immature’ for implementation, Stanley Black & Decker says

April Berthene | Aug 24, 2023 | Digital Commerce 360 | Retail

Exercise bike maker expands B2B with Peloton for Business

Peter Lucas | Aug 22, 2023 | Digital Commerce 360 | B2B

Colgate pilots generative AI tool to improve product detail pages

April Berthene | Aug 4, 2023 | Digital Commerce 360 | Retail

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