B2B marketplaces are a no longer a “nice to have” but for many B2B buyers and sellers a “must have.”

Increasingly, there are more B2B marketplaces springing up to serve buyers and sellers in diverse business markets. For example, for LeafLink, a B2B marketplace of cannabis suppliers and retailers, the color of money is green. Recently, LeafLink, a wholesale cannabis platform, announced it had secured $100 million in financing led by CPMG, L2 Ventures and Nosara Capital, alongside participation from existing investors. LeafLink claims to serve 50% of the U.S. wholesale cannabis industry across 30 markets.

Other B2B marketplaces continue to expand their range of features and functions as they look to gain long term market share and build a recurring roster of repeat buyers and sellers.