These days, business-to-business organizations seem under siege and blitzed on all sides. The COVID-19 pandemic will continue to hamper business and economic growth for the near future, even despite the trillions of dollars the federal government has already pumped into the public health crisis to develop effective vaccines and testing and bolter consumer spending.

Rapidly rising interest rates, a potential recession, ongoing supply chain disruption, and the threat of a long-armed conflict in Ukraine also makes businesses of all sizes want to hunker down and wait for the economic storm to pass.

But in an age of digital transformation and commerce, one trend is clear: Business buyers are becoming digital-first customers, and in times of ongoing economic uncertainty they want more, and not less, ecommerce to meet their rapidly changing needs.

Where organizations of all sizes can come to network and get answers to tough digital challenges is EnvisionB2B, the in-person conference and exhibition scheduled for June 8 to 10 in Chicago.

It begins with executives who are among the most notable and influential thought leaders in B2B ecommerce — keynoters W.W. Grainger Inc. CEO DG Macpherson; Xometry Inc. CEO Randy Altschuler; Kellogg vice president, global ecommerce Rob Birse; and Global Industrial Co. CEO Barry Litwin. Attendees will hear in detail the state of digital commerce, what the future holds and what forward-thinking ecommerce companies are doing to stay on top of challenges and seize opportunity online.

B2B organizations of all sizes are wrestling with serious questions these days, such as: How do we deal with ongoing supply chain disruption while at the same time meeting the expectations of demanding digital-first customers?

Attendees at EnvisionB2B will find answers and actionable advice on this critical topic by attending sessions such as:

• How to Manage Supply Chain Surprise. Key take away: Get ahead of supply chain disruption.
• Take on Market Disruption—and Win. Key Takeaway:
  Learn enterprise ecommerce strategies that keep order and avoid chaos.
• Technology for the Next Market Disruption. Key Takeaway:
  Be better prepared for unexpected challenges and opportunities.
• Avoiding the Pitfalls on the Path to Ecommerce. Hear from B2B buyers and sellers that spotted opportunity online, changed with the times and achieved stellar digital commerce success.

All in, EnvisionB2B attendees will have access to more than 50 sessions across multiple tracks. It features more than 60 speakers from some of the biggest and most forward-thinking digital-first companies. They include Grainger, MSC Industrial Supply, Global Industrial, Kellogg, Bendix, Emerson Automotive, Xometry, Essity, Dawn Foods, Illumina, and others.

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Sign up for a complimentary subscription to Digital Commerce 360 B2B News, published 4x/week. It covers technology and business trends in the growing B2B ecommerce industry. Contact Mark Brohan, vice president of B2B and Market Research Development, at [email protected]. Follow him on Twitter @markbrohan.

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