2023 Omnichannel Report

Analyzing omnichannel trends in today’s evolving retail world
$399.00

Analysis of omnichannel trends in today’s evolving retail world. Includes over 25 charts, data on the Top U.S. retail chains, consumer survey results on omnichannel shopping habits, and new developments in the race to fulfill online orders.

Interested in this report and more of our upcoming research? Sign up for a Digital Commerce 360 Gold or Platinum Membership to receive two full calendar years of research reports for over 50% off individual prices, plus access to the data behind the analysis in select membership plans.

See Membership Plans

2023 Omnichannel Report

Retailers are rethinking how to offer shoppers more options to shop the way they want to.  

Investing in mobile apps to link online and in-store shopping has been particularly successful for hybrid customers. And as the habits of hybrid shoppers become clearer, retailers are strategizing which omnichannel services to expand and which to cut.  

Digital Commerce 360’s 2023 Omnichannel Report is the ultimate guide to understanding how to effectively sell both online and in-store and provide an exceptional shopping experience for customers.  

This report explores case studies on top omnichannel retailers like Home Depot, Tractor Supply Co., DXL, Perry Ellis and more, and analyzes the omnichannel fulfillment methods offered by the 139 retail chains in the Digital Commerce 360 Top 500. 

A helpful guide for both retailers and the vendors that service them, this Omnichannel Report is packed with the latest research and data on the evolving needs of shoppers and immediate changes retailers should make to meet their demands. 

View the table of contents for full details on what’s included in the report.  

Published April 2023

 

WHAT’S INCLUDED 

2023 Omnichannel Trends & Strategies  

A deep dive into what’s changed with BOPIS and curbside pickup, store locators and visibility, and omnichannel returns. 

 

 

25+ Data-Packed Charts  

Start visualizing the power of strategies and trends in omnichannel retailing and share critical data with your colleagues and clients.   

 

 

The Shopper Speakers 

We’re revealing our findings from a 2023 Omnichannel Survey, conducted by Digital Commerce 360 and Bizrate Insights. 

 

 

WHY YOU SHOULD BUY IT 

Digital Commerce 360’s 2023 Omnichannel Report is the industry’s most detailed study of omnichannel strategies. This report is critical for retailers to build effective omnichannel strategies and deliver a seamless shopping experience for customers.

 

OTHER REPORTS YOU MAY LIKE 

Web Design & Customer Experience Report

An analysis of how retailers are innovating in web design to increase sales 

Ecommerce Platforms Report  

An analysis of the top ecommerce platforms and tips for switching providers 

Ecommerce Conversion Report  

An analysis of retailers’ strategies and investments to increase conversion rates  

KEY DATA FROM THE REPORT

  • Only 21.2% of retail chains offer free return shipping—far less than the 45.7% of web-only merchants offering the option 
  • Buy online, pick up in store (BOPIS) services for retail chains in the Top 500 reached 82.7% penetration in 2023, up from 76.3% in 2022
  • Curbside pickup among all Top 500 retailers plummeted in 2023 to 17.6% from 61.2% in 2022
  • In 2023, 96.4% of Top 500 retail chains offered store locator services online
  • The ability to schedule an in-store appointment at a retail chain dropped to 16.5% in 2023 from 24.5% in 2022
  • The 42 apparel/accessories retail chains in the Top 500 increased BOPIS services, with 85.7% offering the omnichannel fulfillment service in 2023 
$399.00

Analysis of omnichannel trends in today’s evolving retail world. Includes over 25 charts, data on the Top U.S. retail chains, consumer survey results on omnichannel shopping habits, and new developments in the race to fulfill online orders.

Interested in this report and more of our upcoming research? Sign up for a Digital Commerce 360 Gold or Platinum Membership to receive two full calendar years of research reports for over 50% off individual prices, plus access to the data behind the analysis in select membership plans.

See Membership Plans