Digital Commerce 360 and Bizrate Insights surveyed 1,038 online shoppers in April 2023 to learn more about their buying tendencies within the housewares and home furnishings category.

The home goods category grew 15% in 2022, which compares with 21.9% growth in overall online retail in the Top 1000. Digital Commerce 360’s Top 1000 database ranks the largest North American ecommerce retailers by web sales.

Six in 10 online shoppers said they purchased more than a quarter of their home goods online. That includes housewares, home decor, appliances, furniture and more.

Two in 10 online shoppers made just 10% of their home goods purchases online. A similar amount (21%) made 11% to 25% of their home goods purchases online.

On the other end of the spectrum, just 7% of respondents said they made all their home goods purchases online last year. 11% said they made the majority, but not all (76% to 99%), of their home goods purchases online in 2022.