Marketers use a range of digital marketing tactics that vary in effectiveness. While marketers rank the staple digital marketing tactics — paid search and email marketing — as top revenue drivers, the other channels can be hit or miss.

Digital Commerce 360’s ninth annual marketing survey shows insights into what is happening with digital marketing budgets, what approaches are effective, and the adoption of growing tactics like AI and values-based marketing.

Download our July Strategy Insights Report to learn more about the retail marketing world, with including these articles written by Digital Commerce 360 editors:

• “Why wacky ads work on TikTok, while sober is better for Facebook” investigates how marketers cater to different age groups on the various social media channels, and when they say it’s OK to repurpose content across platforms.
• “9^th annual digital marketing survey: Retailers increase digital marketing spend” showcases results from the survey including which marketing tactics retailers use and which ones they rank as the most effective. Plus, insights into top digital marketing challenges and marketers using artificial intelligence, influencers and cause-based marketing.
• “Retail media networks promise high returns for brands that can handle the workload” dives into the complexity of retail media networks and how that can make it difficult for smaller brands and retailers to compete with the big players.

Compliments of: Partnerize, melissa

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