Online shoppers should consider a retailer’s return policy as return options change
Digital Commerce 360 Staff|
Returns remain a costly headache for retailers. More retailers are now charging customers return fees to send back online orders, placing the expense of return shipping onto the customer. And only 21.2% of retail chains offer free return shipping. This is far less than the 45.7% of web-only merchants offering the option.
Retail chains often have the resources for physical store locations convenient to shoppers. 80.6% of Top 500 retail chains offered in-store returns in 2023. That’s up from 77.0% in 2022. Meanwhile, curbside returns did not change in 2022 at 3.6%.
Among Top 1000 retail chains, 78.8% offered the service in 2023, compared with 74.3% in 2022.
There was a more noticeable drop in curbside return availability. 2.8% of Top 1000 retail chains offered the service in 2023, down from 3.4% in 2022. The two categories that cut back on the service included specialty and sporting goods.